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The smartphone design landscape is on the cusp of a major transformation in 2026, driven by the rapid rise of foldable devices and increasing adoption across both flagship Android and high-end Apple products. After several years of experimentation and incremental improvements, foldables are moving from early-adopter fascination to true mainstream relevance.

Samsung showcased one of the most ambitious foldable designs at CES 2026 — the Galaxy Z TriFold, a three-paneled device that unfolds into a tablet-like display larger than many small tablets. This device merges mobile productivity and entertainment in a new form factor, and exemplifies how display innovation will redefine mobile computing.

Market research forecasts support this surge. The global foldable smartphone market is projected to grow significantly in 2026, with IDC predicting 30% year-over-year growth as more brands bring advanced foldables to market. The trend is not limited to Samsung; Chinese players such as vivo, OPPO, and Xiaomi are also expanding their foldable offerings, broadening consumer choice and accelerating adoption.

A standout catalyst for this wave is Apple’s planned entry into the foldable market. According to supply-chain reports, Apple’s first foldable iPhone is expected to launch in late 2026, featuring a book-style foldable display similar to Samsung’s Galaxy Z Fold designs. Apple has already placed millions of foldable AMOLED display orders with Samsung Display, underlining confidence in both the product and the broader foldable category.

Moreover, analysts expect Apple’s entrance to rekindle excitement throughout the industry, significantly boosting overall foldable panel shipments. With Apple’s influence on design standards and user expectations, foldable phones may no longer be niche devices but instead emerge as flagship staples across global markets.

In summary, 2026 appears poised to be a breakout year for foldable smartphones. With Samsung leading today, and Apple preparing to enter, this segment is transitioning from experimental novelty to a major design frontier — reshaping how consumers use mobile devices for productivity, entertainment, and multitasking.